Our Customers We view our customers as the most important element in our business. We will listen to our customers. We will make business decisions with our customer’s perspective in mind. This means that we commit to thinking from an ‘outside-in’ perspective vs. thinking primarily from an internal perspective about what works best for us. We will treat all customers with respect. Although we may have different standards for the level of service we give to selected customers, we value ALL of our customers and will treat them professionally. We will keep our commitments to customers. We will use the customer’s measurements as our ‘scorecard.’ Our People Our people are Banner’s most valuable asset. We will be known for having the best people in our industry. At Banner, we will treat people with respect and preserve human dignity. We will provide a safe, clean and challenging work environment for all of our people. We will invest in the development of our people. We encourage people to pursue continuous personal improvement, enabling them to grow with the company. We value every employee’s input. Performance Standards and Accountability We will continuously improve in everything we do and will strive to be ‘best in class’. We will measure our performance against the highest standards. Perfection is our ultimate goal. We will also benchmark our performance against competitors.